Childhood Obesity The Most Serious Public Health Crises

Childhood Obesity Nicholas D. Staples ENG 341 Advanced Expository Writing Professor Anthony Farina Siena Heights University December 3, 2015 Childhood Obesity Childhood obesity is one of the most serious public health crises facing the nation as evidenced by one out of every three children in the U.S. being overweight. It should come as no surprise then that children today are less active and have less healthy diets than preceding generations. The combination of decreased activity and increased consumption of processed foods is contributing to the alarming rise of childhood obesity and ongoing attempts to decrease the obesity rate have made little impact because they fail to address the root cause. Environmental, cultural, and socioeconomic factors are the true barriers to a reduction in the childhood obesity rates. It is simply too narrow minded to think that merely focusing on reducing processed foods, increasing activity levels in children, and role-modeling expected behavior is enough to reduce obesity rates. Improved transportation systems, increased access to affordable healthy whole foods, development of an educati on program that is both culturally sensitive and focuses on changing the current food culture are the proper strategies that will reduce the childhood obesity rates in the United States. Proponents assert that the act of watching television, an easily modifiable environmental factor, is contributing to the rise inShow MoreRelatedThe Effects Of Obesity On Adolescents : Childhood Obesity1068 Words   |  5 PagesThe Effects of Obesity on Adolescents Childhood obesity is one of the most serious public health problems in the 21st century. According to PMC, the US Library of National Health and Medicine and National Institutes of Health, over 42 million children under the age of five are obese worldwide in 2010, and that number continues to ascend at an alarming rate. Obesity occurs when the body stores an excess amount of fat that is not necessary for the person’s survival. Some scientists have argued thatRead MoreA Reflection On Public Administration Essay5906 Words   |  24 PagesPosttraditional Public Administration Since the linguistic turn, sparked in the late 1960s by such theorists as Jacques Lacan and Michel Foucault, interesting normative and methodological challenges for the policy sciences have emerged. A posttraditional society is often characterized as an individualized society because individuals are increasingly required to construct their own lives. To begin, a posttraditional society refers to both modernity and its reverberation postmodernity. 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Corporate Social Responsibility Perceptions †MyAssignmenthelp.com

Question: Discuss about the .Corporate Social Responsibility Perceptions Answer: Introduction The report is based on certain theories of corporate social responsibilities. Corporate social responsibility can be termed as responsible business and the main object of this policy is to monitor the business mechanism and maintained the standard of business within the sphere of law (Brown, 2013). The process includes certain standard of statutory requirements and engaged the companies to act for the benefit of the society. It has been stated by the policy that every company should have to do certain works from that the society can be benefitted and the main theme of the policy is based on this fact. However, the acts of the companies should be performed within the purview of law. The policy has given certain options to the labour organisation so that they can take part to this noble action and understand the socio-political issues of the company (Cheng, Ioannou, Serafeim, 2014). In recent times, it has been observed that the companies are suffered gender discrimination and recruit ment of disabled workers. Sexual abuse in the workplace or irregularity in the payment of wages are also burning topic in the companies and these affected the social and personal life of the workers. Corporate social responsibilities are restricting the power of the corporation and act as a guide to the companies (Crane, Matten Spence, 2013). It regulates certain business ethics and for the betterment of the company. According to the view of the political economists, this policy can secure the interest of the stakeholders and will help to manage the enterprises by strategic and ethical point of view. Milton Friedman had stated that the ultimate goal of the corporation is to ensure profit for the interest of the shareholders. Reverend Freeman concentrated on the ethical promises of a business. This report has been discussed the theories and critically analyse all the necessary concepts to come into a conclusion regarding the motto and objective of the corporate social responsibiliti es (Hombert et al., 2014). Therefore, it has been notified that the main theme of this report is to discuss the importance of the corporate social responsibilities. This matter can well be understood by point out the purposes of policy that has been mentioned by several theories and it should be analysed critically (Kelman et al. 2014). It has been pointed out by several economists that the purpose of the companies are not only to be a profit making machine, they have certain contribution towards the society and the environment as well. According to Jobber Chadwick, the companies should be responsible for the operations so that it could not affect the society and the environment (Korschun, Bhattacharya, Swain, 2014). Carroll has extended the sphere of corporate social responsibility by including the ethical responsibilities within the policy in his book published in the year 1991. Based on his theory, the business dictionary has pointed out the four pillars of the policy such as economic, ethical, philanthrop ic and legal responsibilities. On the other hand, Epstein Reeves stated that the companies should take care of the social responsibilities as they are taking care of the interest of the consumers. Somerville was of the opinion to invest the companies in certain charity work. Therefore, as per the above noted views, the main aim of the companies should not be earning profit only. However, Milton Freidman has described the policy of corporate social responsibility as a method of sustainability (Friedman, 2016). It has been stated by him that the companies should gain the resource for the increment of profit and should regulate their business policies in a systematic way. The company should not adopt any fraudulent way to gain profit. He has taken certain approach towards the interest of the shareholders. As per his view, the companies are only responsible for the shareholders and they should have to remain responsible for securing their interest. Another approach regarding the purpose of the corporate social responsibility has been described by Edward Freeman. He emphasised the theory of stakeholders interest (Freeman, Herriges, Kling, 2014). It has been mentioned by him that the company should take care of the stakeholders and it should operate their policies within the sphere of ethical promises. It has been stated him ethics are important as they are based on the moral judgment. Decisions are playing an important role to draw the culture of the company. Therefore, as per his opinion, the only social responsibility of the companies is to maintain an ethical promise for the betterment of the stakeholders and the company as well (Pedersen, 2015). Apart from the above noted theories, there are certain other theories that can be proved fruitful to come into the conclusion regarding the original purpose of the companies relating to the social responsibilities. Jensen was of the view that it is important to maximise the values of the firm and ensure the wealth of the shareholders (Jensen, 2017). His theory is based on the modern managerial economics and in his words value maximisation depends on the ethical responsibilities. Another approach has been made by John Boatright where he has stated about the equity argument regarding the stakeholders. He has provided certain possible relationship within the managers and the shareholders. He examines the theories of fiduciary duties and the stakeholders theory. The term corporate social responsibility is circled with the idea of benefit of the society. It is a self-regulatory body that works within a schedule and implement certain requirements for the development of the society as well as the benefit of the firm. It has been pointed out that a company can be produced high quality goods if it acts as a social responsible company. It has been observed that the most common base of the corporate social responsibility is philanthropy (Salibet al., 2015). The policy includes certain monetary donation for the benefit of the society. There are certain approaches to define the objective of the policy. The first part of the theory describes the social welfare and the environment based contents of the theory whereas another approach of the theory concentrates on the operational area of the company. It has been stated that the competitive approach regarding the society is based on the equal opportunity of the philanthropic view (Suliman et al., 2016). According to the view of the corporate social responsibility, the company should based on the strategy and the plan should have to support the strategic management of the society and the company. Bueble has mentioned certain effects of the corporate social responsibility thatb can be categorised as follows: As per the view, there can be an increment regarding the loyalty of the employees can be observed. There is a leaning mentality over the litigation process has been observed in this cases in the company. It can be reduced if the companies are taking the policies over the litigation process. It has been observed by the other researchers of the political arena that CSR policies can help to increase the standard of the employees and it can also be stated that brand value of the company can be increased and due to the policy, the reputation of the company can be published everywhere (Tai Chuang, 2014). It has been observed that the term corporate social responsibility that is active amongst a variety of corporations and its stakeholders could give to the macroeconomic progress of a developing country through sustainable profit to all. It also has created certain optimum national impact, cooperation, and message would be optimistic and socialized. There are certain theories that can define the character and purpose of the policy in a better way. These theories will help to understand the motive of the corporation towards the shareholders. It was the opinion of Friedman that the company is at all the time responsible to the shareholders only and it has no other responsibility or impact on the society (Friedman, 2016). The main reason of the theory is that the shareholders are taking all the risks for the benefit of the company and therefore, the company should have to remain responsible to ensure the interest of the shareholders. According to the theory of Friedman, the companies are gaining profit by the assistance of the shareholders and it is the duty of the company to share certain portions of the profit with the shareholders. He has mentioned about this concept in his bookCapitalism and Freedom. He has mentioned the term totalitaniarism in his book. This situation occurred when the companies are focusing on the community and not on the profit making policies (Poussenkova et al. 2016). In the book, Friedman writes: "There is one and only one social responsibility of business to use its resources and employ the same in activities intended to enhance its profits. The theory of Friedman is suffered from certain arguments and it has been stated by the critics that the stockholders theory is not appropriate regarding the policies taken or the society. There are several instances where it can found that the companies are engaging themselves in certain social job and it has also been observed that they are donating money for the under-developed classes, or the disaster affected people or for the education purpose. These can be treated as the corporate social responsibility (Tran, 2018). A company should not involve or promised to the shareholders only and therefore, the theory of Freidman proved wrong. In the words of Somerville, a company should have to develop its social aspect with ethical intention. The Friedman doctrine is controversial. Naomi Klein, in her bookThe Shock Doctrine, mentioned that the corporal giants are engaging themselves in a profit-making machine, while most of the members of the society are suffering from poverty. Professor Rudy Rummel demonstrates the nations or neighbourhood with blond rules, moderately imposed upon all people in spite of political situation, are greater in imperative human method. Rummel's work supports liberal democracy, which is essential for the second circumstance of Friedmans stockholder theory play by the rules, is far better in terms of human advancement, GDP/capita, and lowering poverty. These circumstances of fairness entail democracy and private assets according to Rummel. Another theorist regarding the policy is Edward Freeman. In his words, the most important threat is the economic threat and that can be reduced by the enhancement of the business. If a company enhanced, more people will be employed and their life could be better with the remuneration they will get from the company (Freeman, Herriges, Kling, 2014). The most frequent assembly of stakeholders in a publicly traded company is the board of directors, which consists of high-ranking executives and infrequent outsiders who clutch large amounts of equity or share in the company. They are known as the shareholders. These stakeholders have the power to upset decisions or introduce innovative information to the company. The board of directors has the power to appoint all levels of senior management - including the CEO and remove them if necessary. There is a leaning mentality of the board of directors in a more "hands off" approach to controlling a company. However, some stakeholders favour the "hands on" approach by directly assuming management positions. In a company, the shareholders are playing an important part. Stakeholders can take over certain departments - such as human resources or research and development and manage the business and assure success. In both the privately owned and publicly traded companies, large investors often directly take part in business decisions on the administration level. Therefore, the companies should have to take responsibility to the shareholders. Without the effort of the stakeholders, the internal growth of a company is not possible and the idea of Freeman is based on this fact (Tran, 2018). He thought that the companies should maintain certain ethical behaviour to the shareholders. He was also of the view that the corporate social responsibility can fetch major reimbursement to a business. For instance, they may: be a magnet for customers to the firms commodities, which means boosting sales and profits; Make employees want to stay with the business, diminish labour earnings and therefore boost productivity; draw more employees urging to work for the business, decrease employment costs and enable the company to get the most talented employees; Attract investors and keep the companys share price lofty, thereby protecting the business from takeover. The newly appointed employees made a promise to work in an ethical and responsible manner by allowing the investors peace of intelligence that their money is being used in a way that organize with their own ethical standing. When working for a company with strong business ethics, employees are comfy in the facts that they are not by their own exploit allowing unprincipled practices to continue. A company that chalk out plans to work within its own ethical strategy is also less at risk of being fined for meagre behaviour, and less likely to find themselves in breach of one of a large number of laws relating to necessary performance (Wagner, Lutz, Weitz, 2013). As per Freeman, reputation is one of a companys most essential assets, and one of the most tricky to rebuild should it be lost. Maintaining the promises it has made is crucial to maintaining that reputation. Businesses not following any kind of ethical code or carrying out their social responsibility leads to wider cost. Unethical behaviour may damage a firms reputation and make it less attractive to stakeholders. This means that profits could fall as a result. Therefore, ethics is important to businesses for many reasons. Businesses can augment sales or their reputation (Takkar, 2015). The second main view about the proper ends of corporate governance is given by stakeholder theory. This theory was first forwarded by Freeman in the 1980s and then advanced by Freeman and various partners over the next 30 years. According to stakeholder theory or early formulations of the theory, managing the firm in the best interests of shareholders only, managers should seek to balance the interests of all stakeholders, where a stakeholder is anyone who has a stake, or interest (including a financial interest), in the firm. This theory is also faced certain critiques and it has been observed that the stakeholder theory insufficiently uttered and feebly defended. With respect to expression, one question that has been pressed is: Who are the stakeholders (Waldman Jensen, 2016). The groups most commonly recognized are shareholders, employees, the community, suppliers, and customers. However, other groups have also stakes in the firm, including creditors, the government, and competitors. It makes an immense deal of difference where the line is drawn. With respect to defence, critics have stunned what the rationale for managing firms in the interests of all stakeholders is. In one place, Freeman (1984) offers an instrumental argument for his view, claiming that balancing stakeholders welfare is better for the firm strategically than maximize shareholder prosperity. In another, he provides an disagreement that appeals to Rawlss justice as equality (Poussenkova et al. 2016). In recent years, questions have been put on about whether stakeholder theory is appropriately seen as a authentic contestant to shareholder ascendancy, or is even appropriately called a theory. In one article, Freeman and collaborators say that stakeholder theory is simply the body of research, in which the idea of stakeholders plays a crucial role. In another, Freeman describes stakeholder theory as a genre of stories about how we could live. Norman (2013) had tried to define, that stakeholder is now best regarded as mindset for the companies, i.e., a way of looking at the firm that emphasizes its embedded in a network of relationships. I has been stated by Jensen that value of the firm is measured by manipulative current value of cost flows of proceeds of the firm over a number of years in the future (Jensen, 2017). To do so profits of future years must be inexpensive because money value or a rupee of profit in a future year is worth less in place of a rupee of profit in the present. Therefore, the value of the firm or shareholders wealth is given by the present value of all expected future profits of the firm. Therefore, the corporations should take reasonable care to the shareholders. As per this theory, it can be stated that there should be certain prospects of the equity arguments. It has been mentioned by him that there should not be any discrimination between the manager and the employees. He has been stated all the rights and the wrong facts of the corporate social responsibility (Tran, 2018). However, it can be argued that the main theory regarding CSR is to act for the benefit of the society. Conclusion: Therefore, it can be stated that many authors have stated about the nature and purpose of the corporate social responsibility (Zentes, Morschett Schramm-Klein, 2017). It has been observed by Freidman that the only social responsibility of the companies is towards their shareholders. On the other hand, Freeman was of the view that the companies should maintain certain ethical aspect regards to their operations. Many other theories have been propounded on later occasion. However, it can be stated that the corporate responsibility means all the responsibilities that can have direct effect on the society. Reference: Brown, D. H. (2013). Corporate social responsibility. (Brown, 2013) Cheng, B., Ioannou, I., Serafeim, G. (2014). Corporate social responsibility and access to finance.Strategic Management Journal,35(1), 1-23. (Cheng, Ioannou Serafeim, 2014) Crane, A., Matten, D., Spence, L. J. (2013). Corporate social responsibility in a global context. (Crane, Matten Spence, 2013) Freeman III, A. M., Herriges, J. A., Kling, C. L. (2014).The measurement of environmental and resource values: theory and methods. Routledge. (Freeman III, Herriges Kling, 2014) Friedman, M. (2016).A theory of the consumption function. Pickle Partners Publishing. (Friedman, 2016) Hombert, J., Thesmar, D., Tahoun, A., Piotroski, J. D., Zhang, T., Lim, J., ... Weisbach, M. S. (2014). Using the firm-level corporate social responsibility (CSR) ratings of Kinder, Lydenberg, Domini, we find that firms score higher on CSR when they have Democratic rather than Republican founders, CEOs, and directors, and when they are headquartered in Democratic rather than Republican-leaning states. Democratic-leaning firms spend $20 million more on CSR than Republican-leaning firms ($80 million more...Journal of Financial Economics,111(1), 158-180. (Hombert et al. 2014) Jensen, K. B. (2017).Theory of Communication and Justice. Routledge. (Jensen, 2017) Kelman, I., Loe, J. S. P., Rowe, E. W., Wilson, E., Fjrtoft, D. B., Poussenkova, N., Nikitina, E. (2016). Corporate Social Responsibility. (Kelman et al. 2016) Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. (Korschun, Bhattacharya Swain, 2014) Lins, K. V., Servaes, H., Tamayo, A. (2017). Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis.The Journal of Finance. (Lins, Servaes Tamayo, 2017) Pedersen, E. R. G. (Ed.). (2015).Corporate social responsibility. Sage. (Pedersen, 2015) Poussenkova, N., Nikitina, E., Loe, J. S., Rowe, E. W., Wilson, E., Fjaertoft, D. (2016). Corporate social responsibility. (Poussenkova et al. 2016) Reider-Gordon, M., Funk, T. M., Ewelukwa, U., Feldman, I. (2013). Corporate social responsibility.Int'l Law.,47, 183. (Reider-Gordon et al. 2013) Salib, J., Sun, D., Wu, J., Wen, X., Huang, C. C. (2015). Corporate Social Responsibility. (Salib et al. 2015) Schreck, P. (2013). Nonfinancial disclosure and analyst forecast accuracy: International evidence on corporate social responsibility disclosure.Social and Environmental Accountability Journal,33(3), 180-181. (Schreck, 2013) Suliman, A. M., Al-Khatib, H. T., Thomas, S. E. (2016). Corporate Social Responsibility.Corporate Social Performance: Reflecting on the Past and Investing in the Future, 15. (Suliman, Al-Khatib Thomas, 2016) Tai, F. M., Chuang, S. H. (2014). Corporate social responsibility.Ibusiness,6(03), 117. (Tai Chuang, 2014) Takkar, K. (2015). Corporate social responsibility.International Journal of Research in Economics and Social Sciences,5(8), 297-302. (Takkar, 2015) Tran, B. (2018). Corporate Social Responsibility. InEncyclopedia of Information Science and Technology, Fourth Edition(pp. 671-681). IGI Global. (Tran, 2018) Wagner, T., Lutz, R. J., Weitz, B. A. (2013, May). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. American Marketing Association. (Wagner, Lutz Weitz, 2013) Waldman, D., Jensen, E. (2016).Industrial organization: theory and practice. Routledge. (Waldman Jensen, 2016) Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Corporate social responsibility. InStrategic Retail Management(pp. 207-226). Springer Fachmedien Wiesbaden. (Zentes, Morschett Schramm-Klein, 2017)

Positive Effects of Television on the way People Understand Themselves

Television helps in building child cognition. Several studies have assessed children’s programs such as Sesame Street. All these studies find that young children who view Sesame Street often have more developed cognition in identifying shapes, numbers and letter than those who do not view the program (Fisch 2004). Besides, these children do extremely well in academics when they join high school.Advertising We will write a custom critical writing sample on Positive Effects of Television on the way People Understand Themselves specifically for you for only $16.05 $11/page Learn More Conversely, watching television may impair cognition in children. Williams (1986) evaluated cognition in children using a test called alternate uses. He found that the scores of the test dropped after children watched television. Although these findings might have been true, some factors that had no relationship with watching television could have influenced the findings of this study. Some of these factors could have been tiredness or boredom due to repeating the same test. The work of Williams (1986) is also disputable because children, who like watching, usually follow scenes keenly so that they can recall all the events that crop from week to week. Rather than impairing a child’s cognitive ability, such an activity should help in developing a child’s cognitive ability. This point can also be supported by the work of McLuhan (1964), who argues that television requires high levels of audience participation. Hence, watching television builds cognition as a child takes part by thinking actively in the entire program. Television acts as a valuable resource through providing viewers with the latest information about what is happening around them. For instance, a person gets to know when calamities such as Hurricanes strike some parts of the world, or when Iraq is fighting with America. Such information helps people to understand themsel ves more as they are able to tell why some leaders of the world may concentrate so much on some issues that other leaders, in other parts, may not consider. For instance, people can get to understand why the American government has to budget for so much money in security and disaster management as opposed to other governments. However, television does not act as a valuable resource in all topics. Essential topics such as employment openings receive little address from televisions despite the fact that most people are jobless. Hence, we can argue that televisions allow people to understand others, but it offers little when it comes to economic and personal development.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Television helps people to understand and appreciate their gender roles. Men dominate most programs on television because few women have jobs. In efforts to investig ate the role that television has on making people understand gender, Williams (1986) conducted a study on how children classified men and women after watching some television shows. All children received a list of traits, and they had to classify these traits depending on whether they were common in boys or girls. After the study, Williams (1986) concluded that television influenced the understanding of men and women roles among children. Understanding gender roles is essential, but it can lead to gender stereotyping. For instance, girls may refuse to take up subjects that will develop them into media workers because they associate such jobs with men. Also, dividing jobs according to gender orientation promotes gender inequality as organizations place men on leadership positions that pay well while women work as their subordinates with little pay. Some television programs have made people realize that they can find pleasure in reading books as well as using different methods of inst ruction in learning. Most people move from one bookshop to the other searching for books that have life stories of characters that they admire in television shows. Also, some television programs like Discovery and History Channels contain lots of educational content. These channels show some events that took place long ago including wars, as well as evolution of human beings. People get to understand where they came from and why they relate with some societies in certain ways, through watching historical events. For instance, through watching about Germany armament on history channels, people can understand the roots of the tension between European and American countries. On the other hand, television shows may hamper the habit of reading books in children. Most children tend to concentrate on watching cartoons and other fun shows, rather than educational programs. Thus, televisions can influence reading and performance in schools, unless parents check what they watch.Advertising We will write a custom critical writing sample on Positive Effects of Television on the way People Understand Themselves specifically for you for only $16.05 $11/page Learn More Television shows enhance interaction among different people, thus enabling them to understand each other better. This is because television shows offer a platform from where office mates, who have little in common, can start a dialogue. People commonly watch television series like the Sopranos and sport channels and thus, they always have much to talk about them. Cartoon shows, also, form a ground for interaction as people from all demographic groups, including children watch them (Datta 2007). In fact, most grownups refer to cartoons when they want to start a dialogue with children, or when they want to cheer up sickly children. Some cartoon channels, which people watch commonly, are Disney Channel, Nickelodeon and Toon Disney. Television shows, which have characters with admirab le values, may impact the relationship between children and other people positively. On the other hand, some television shows may have negative impacts on society. Some examples of such shows are violent games and pornographic shows (Williams 1986). Both violent games and pornographic shows may have an effect on the moral values of children (Datta 2007). However, the issue of children watching unsuitable content is solvable through screening. For instance, parents can use technology to watch and control programs and content watched by their children (Hobart Schiffman 2000). Some programs that parents should restrict children from viewing are those that have rapid scenes, or those that show violent behavior. Monitoring what a child watches enables him to build a healthy relationship with the television (Hobart Schiffman 2000). Parents can as well choose shows that are rich in educational content, or children to view. Some shows for young children have no educational value, and pare nts should restrict such programs for school going children (Datta, A 2007). Weather channels make people understand the needs of their bodies since they offer guidance on what to wear. Most people watch television channels that forecast weather before deciding on what to wear. On the other hand, watching television often may harm the body through causing eye sight problems and malnutrition, in children who are frequent television viewers. Lastly, television helps people in a certain part of the world to understand how people in other countries live. There are people who like to know about others in oversea countries, but they cannot afford the money for travel. Television programs that focus on other countries help to bridge this gap.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Such programs focus on people from different cultures and through watching them a person can realize how others behave. However, television shows may exaggerate, or give false information about lifestyles of people in other countries, thus creating false images among viewers. References Datta, A 2007, Effects of television and the viewers, Mittal Publications, New Delhi. Fisch, S 2004, Children’s learning from educational television: sesame street and beyond, Erlbaum Associates, Mahwah. Hobart, M Schiffman, Z 2000, Information ages: literacy, numeracy, and the computer revolution, Johns Hopkins University Press, Baltimore. McLuhan, M 1964, Television â€Å"the timid giant†: understanding media, Routledge Kegan Paul, London. Williams, TM 1986, The impact of television: a natural experiment in three communities, Academic Press, Orlando. This critical writing on Positive Effects of Television on the way People Understand Themselves was written and submitted by user Georgia Schultz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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buy custom Future Directions essay Netflix is an American company established in 1997 by Marc Randolph and Reed Hastings. It specializes in providing on-demand internet streaming media and serves the United States of America, Latin America and Canada. Its headquarters is in Los Gatos, California. By 2009, it had approximately 10 million subscribers and distributed a collection of 100,000 DVD titles. By April 2011, Netflix had 23.6 million subscribers. The company is famed for its excellent worker-oriented culture, which includes unlimited vacation time and enabling staff to take paychecks in stock options. Netflix rates as among the most successful technology based ventures serving the United States, Canada, and Latin America. The topic of change management is a sensitive one, especially for Netflix. This is given the company has a very large clientele who can be negatively provoked by any negative venture by the management. Netflix has recently had some problems and lost a big amount of subscribers because of the inc rease of prices among other things. This occurred during the companys shift from physical DVD rental to video streaming. Thus, extra caution should be taken in managing the activities of Netflix. There are various change management models proposed, for instance Kotters 8-step model, Bridges Change model, Kubler-Rosss 5-stage model among many others. Let us use Kotters 8-step model and Bridges Change model for this crisis audit. In its undertakings, Netflix has used some aspects of Kotters model that emphasize urgency. For example, Netflix management has been quick in responding to its market shift. This is through expansion of the DVD rental business to include video streaming. This made a lot of sense, as the firm kept the same customer base, fulfilled the same needs of the customers, but most importantly in a different format. This is outstanding when compared with, for instance, Blockbuster, which despite its physical retail locations could not make such daring market shifts Netflix saw the urgency of migrating to electronic video streaming from physical video DVDs. William Bridges, on the other hand, proposes a theory of change that involves a three-phase process. These are mainly based on contrasting the change with transition (Green, 2002). When looked at using Bridges ideas, Netflix is deficient in some aspects. The introduction of video streaming in the established DVD rental business was confusing to customers. This could have been done better through separating the two business ventures and supporting them fully. By not doing this, Netflix did not afford clients the transition envisaged by Bridges. The companys website became a mixed up entity of choices between getting instant services or joining long queues of waiting for physical movie DVDs. Netflix added the video streaming service for free. On one hand, the company used the Kotters idea that emphasizes the creation of short come wins. However, this was ignoring the expectations of customers, which are central to both Kotters and Bridges models. By introducing streaming freely, some customers were made to believe that future services of Netflix would be free. In essence, this would never happen. Kotter argues that it is important to convince the stakeholders that the proposed change is necessary. This was overlooked by Netflix by introducing a service for free (streaming)and offering incentives for them to move from physical to electronic, instead of taking the time to explain the need and advantage of the change. Netflix change management deficiencies even took a greater nosedive when the company hiked the price for DVD rental and streaming service. Customers could not understand this increment of price because of a service they did not originally ask for. Netflix further went on to introduce a separate website for the two services and made it clear that the Netflix brand only applied to the streamingg service. Instead of concentrating of removing obstacles (as proposed by Kotter), Netflix added more barriers. These careless decisions motivated customers to try out alternatives to Netflix. Change can make a firm remain relevant in todays dynamic world. Taking advantage of new trends may enable a company to earn more income and grow. Change may also enable a company to solve immediate problems or evade future troubles. This can be elaborated by the example of Netflix, whose decision to venture into a virgin field of DVD marketing enabled it make a lot of profit (Green, 2002). Netflix has remained relevant today because of adopting new technologies, for instance video streaming. Netflix should continue to shop for cutting age technologies in order to remain relevant. A good shift would be adopting model-driven development in providing on-demand internet streaming media. A decision to pursue positive change may bring Netflix out of its current mess. Applying Bridges and Kotters change models may bring the desired future in the company. The company should refocus on the expectations of its clientele. This involves determining and addressing their complaints. Key challenges faced in managing change are lack of support from stakeholders, lack of foresight and communication barriers. In the case of Netflix, the clients-who are the stakeholders in this case- did not get proper communication about the need for change, thus failed to support or resisted the change to video streaming. The managers of Netflix failed to foresee the problems of merging physical DVDs and Video streaming services. Netflix should learn from this oversight and in future, adopt public relations ventures before introducing new ideas to the market. Change and change management should be planned. There should be wide consultation with both managers and clientele on the change proposed. In addition, change should be looked at from the long-term benefits rather than the short term wins. Buy custom Future Directions essay

Marketing tools Essay Example | Topics and Well Written Essays - 2500 words

Marketing tools - Essay Example In this regard, the analysis focuses on a wireless mini Hair dryer market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the product competitors’ actions in this market. Under an inventor’s strategic marketing plan/approach, it will continuously monitor potential benefits/opportunities offered by the new line of products/a wireless mini Hair dryer to ascertain its financial viability ((Errigo & Zempol 2011, p. 64). Ansoff’s Model In order to meet the above objectives, Knowledge Store can use the Ansoff’s matrix / model to make decisions regarding a wireless mini hair dryer marketing growth strategy. It will used to ascertain strategic priorities regarding the launch of this new product line to attract more customers, expand the existing market share and to increase sales revenue earnings (Errigo & Zempol 2011, p. 72). It helps in creating a logical platform on which the above objectives are developed, fo llowing different mix categories shown in the diagram below. Fig. 1.0: Ansoff’s Model Moreover, Ansoff’s matrix is employed to determine a wireless mini hair dryer marketing strategies that will help in meeting the objectives of increasing the customer base and market share. This will be facilitated by the use of internet services, which reach more customers segments in different geographic markets across the globe. SWOT Analysis of an inventor’s company An inventor SWOT can be analyzed in terms of strengths, weaknesses, opportunities, and threats, as outlined in the following table. STRENGTHS 1. A company operates many stores across the globe, thus present in the global market. 2. Strong control over its distribution channels. 3. An inventor’s product has a strong brand identity/name. 4. Its diversification strategy has larger brands portfolio. 5. Expansive market product line. WEAKNESSES 1. Weak financial health caused by higher debts and decline in pro fitability margin. 2. Unstable management caused by family conflicts of interest. 3. Weaker brands portfolio from some items sold by an inventor. 4. Limited target customers, especially the professionals. 5. The prices of an inventor product are relatively higher. OPPORTUNITIES 1. An inventor has a higher market growth potential in other areas, especially in the UK and USA. 2. A company is capable of consolidating other brands for the establishment of a stronger competitive advantage in various segments. 3. Presence of e-marketing/e-commerce makes it possible for an inventor to carry out online transactions. 4. Presence of multi-media technology developments for marketing/advertising. THREATS 1. A company currently faces stiffer competition from other market players in a company, which are companies that offer medium brands that are capable of advancing towards the premium brands such. 2. An inventor is facing the threat of takeover that is likely to affect its capital ownership in a company. 3. Presence of both local political shakeups and economic slowdown. 4. Fake company’s products. PESTEL Analysis of an inventor’s company/business There are various factors that would affect the decision making processes. The PESTEL analysis technique has been used in an effort to analyze some of these factors. The PESTEL model usually covers the political, economic, social, technological, legal and environmental factors that are likely to influence the decision maki

Research, Theory and Practice Cycle Assignment Example | Topics and Well Written Essays - 250 words

Research, Theory and Practice Cycle - Assignment Example The relationship between research theory, and practice should be well understood because research without theory gives discreet information or data with no value to the discipline. The relationships are direct and positive which enables the experts to put the facts together providing tangible information. The transformation of nursing practice is possible by the incorporation of theory into the practice showing the evident excellent nursing care that the researcher should provide the patients (Tailor & Ranpenning, 2011). Since all the elements of nursing theory and practice are related. It is justified that entry can be done at any point because one element leads to the other and the cycle rotates. Nursing can be perceived both as a discipline and as a profession. Understandably, both the two entities are inherent since they can be applied correspondingly. It is noteworthy that nursing discipline requires a qualified and well-trained expertise to carry out because all the practical elements of research, theory, and practice are applicable to the daily health

Army Profession of Arms Essay Example for Free

Army Profession of Arms Essay The Profession of Arms Campaign is mandated by John M. McHugh, secretary of the Army, and Gen. Martin E. Dempsey, Army chief of staff, to assess the state of the Army and take a critical look at how the past decade of war has impacted the military and civilian workforce. â€Å"The overall objective of the campaign is for Soldiers and leaders to refine their understanding of what it means to be professionals expert members of the Profession of Arms after over nine years of war and to recommit to a culture of service and the responsibilities and behaviors of our profession as articulated in the Army ethic,† Dempsey said. Another Army leader talked about what the campaign means for all those serving in the Army, whether Soldier or civilian, and how it is designed to help transition from the past decade of continuous conflict into a still-uncertain future. â€Å"The Army has decided to introduce the campaign for the Profession of Arms to develop leaders of character and competence required to meet the dynamic challenges of the 21st century,† said Lt. Gen. Robert L. Caslen, U.S. Army Combined Arms Center and Fort Leavenworth, Kan., commanding general. â€Å"This campaign is designed to define and reinvigorate what it means to be a professional in the Profession of Arms. As we embark on this mission, we must reflect on the values and traits that define and distinguish us as a unique profession.† Lt. Gen. Richard P. Formica, U.S. Army Space and Missile Defense Command/Army Forces Strategic Command commanding general, has initiated a command-wide review of what it means to be in the Profession of Arms. This review is part of a broader Army wide effort and leaders across the command are getting involved in this open collaborative process to solicit and capture feedback from its Soldiers and civilians. This campaign will also be a teaching opportunity to help better understand what it means to be in this profession and what it means to be in public service that distinguishes a profession from a career. For the workforce at USASMDC/ARSTRAT, the Profession of Arms Campaign is a chance to give input to the Army on how the past decade has influenced, both good and bad, those serving their nation in wartime. â€Å"For the Army as a whole, this is a chance to assess a lot of what impact the last 10 years of being at war has had on our workforce. It is a chance to take note of what we need to do right now, what we need to do in the future and what direction we need to go in, and I think this could have a great effect on SMDC as a whole,† said Lisa Ratley, Concepts Division, Future Warfare Center-Battle Lab. â€Å"We will conduct some roundtable groups and town hall-type meetings with civilians, officers and noncommissioned officers that will take input from everyone. â€Å"This is a great opportunity for SMDC to gather input and have something to say to the Army as a whole,† she added. In the Profession of Arms Campaign, there are five ‘cohorts’ that the Army is looking at. They are officers, noncommissioned officers, warrant officers, junior enlisted Soldiers and civilians. The campaign focuses on three questions: What does it mean for the Army to be a Profession of Arms? What does it mean to be a professional Soldier? After nine years of war, how are we, as individual professionals and as a profession, meeting these aspirations? â€Å"The Army chief of staff and secretary of the Army are concerned about what effect the last 10 years of war is having on the Army,† said Donald Long, FWC-BL. â€Å"They want to assess the impact of it and to keep ahead of what has actually changed, and how do we implement fixes to any problems or issues that may come up so we can continue to be a professional Army. â€Å"The Profession of Arms Campaign was officially going to end in December but the commanding general of SMDC wants to extend it to include the next 18 to 24 months of professional development for the civilians, Soldiers and officers in the command to provide professional development on what it means to be a professional in this Profession of Arms,† Long added. The Army has also sent out 20,000 surveys to civilians across the Army to get an input from the workforce. â€Å"To me, working for the Army is not just a job, it is an understanding that we are here to serve the American people,† said Ginny Partan, FWC-BL. â€Å"I think the Profession of Arms Campaign is going to help us bridge the gap between 10 years at war and where we need to head in the future. It is going to help us take a hard look at ourselves, across the spectrum from Soldiers to civilians, to see what we are doing right and where we can improve so that we are better in the future.†